Planet Sparkle

Planet Sparkle
What is the sparkly, red, white, blue body in the North American night sky? Saturn?

I'm very recently interested in the night sky and I'm investigating a star/planet. It's in the North-western sky in the northern hemisphere (Ohio, USA) and mid-low maybe 40º off the horizon. Most notably it's sparkle is very bright and dramatic and blues/red/whites are easily seen. I only see Saturn in the nightsky guides, but they show it in the West to Southwest for my location.

There is the star Capella that could fit your description (although it is a lot less than 40 degrees above the horizon). Being very bright, we can still see it when it is low, its light coming to us after crossing a lot of the atmosphere at a shallow angle.

That causes a lot of refraction, causing excessive twinkling and the apparent changes in colors (that is because the refraction is slightly different for each color).

The twinkling is due to the fact that stars appear as very tiny objects and the angle of refraction caused by the air can be bigger than the apparent size of the star.

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Saturn is much higher and is yellowish. Because planets are a lot closer than stars, they do have a larger apparent size (even if it is still too small for our eyes to notice). Because of that, they will often be seen as NOT twinkling, even though stars around them are.

Saturn is to the South, or SSW; definitely not NW.
Capella is NW by the time the sky gets dark.

Links' power - The Web as a Universe

Things have been written about the web as a universe. However, I would like to develop this idea a different way. This article is an attempt to figure out the importance of our linking strategies. As well as how SEs conceive themselves among teras of data, billions of web pages; what's their approach, their "mindset"?

I'm not considering, in this article, short life websites, or minisites, but built to last sites, say, authority sites.

Let's consider a "Solar system". Made of a sun, the central concept of our web construction, along with its planets, the websites, facets of this concept, which are gravitating around it. The satellites of a planet are its web pages.

I use the expression "Solar system" even if, for spiritual reasons, I do not like it; it is a materialistic one, which doesn't reflect the reality. A Solar Entity is far from a mechanical "system". Anyway, let's use this expression, as this is the common term, it makes the movie easier to be figured out.

Resuming. The web cast:
- A sun: the manifestation of our business or activity's core.
- Its planets: the variations, the facets of this central concept.
- A planet's satellites: the site's pages, which must be as specific and complete as possible.
- Widgets & gadgets might be seen as comets, kind of external satellites.

- A group of diverse types of business, of concepts, developed by an individual or a company, may be seen as a constellation.
- The Universe is the whole www.

- A SE navigates the whole universe, it archives all the data, a conceptual and organized manner. A SE, which absolute credo is relevance, in order to satisfy any query an accurate way, aims to know what happens in the universe, to stock and deliver those informations a relevant manner.
Faster and faster... Real time search is the trend, the little blue bird having shown the way... A SE intends to be the super Logos, an entity who knows everything in the Universe, in a real time touch with all the suns. A SE aims to be the memory of the universe, or, even better, its central intelligence.

This story board remains valid whether: - a web master (a sites' owner), "develops" just one sun, or more, within a system of related niches, or even a constellation. - a sun has one or several planets.
- a planet has one or several satellites.

A sun, the concept's blueprint carrier, most of the time takes form under one central major website. It is often the map relating all the sites, a general "menu", a "Sites Map".

Here comes a vital consideration: in this web cosmology, what is a link? A link is the cohesion forces between satellites (pages) of any element, wherever they are. It relates a page to another, whether on the same site, in the same system, in the same constellation, or outside.
A link is stronger if it binds two pages, which treat a similar concept, conceptually correlated. A link could be seen as sparkles between two poles, an electric arch alike. It is almost the same process, whether it is a one way linking or a link exchange; an electric arch is created in both cases. One of the best ways to create powerful backlinks being unique Internet marketing articles writing, as well as free internet advertising.

A bad or weak linking strategy isolates systems, constellations. No cohesion forces, therefore, no nexus, even if the systems are dense well structured. A link also is how a SE fulfills its lack of feelings, as written in another article. If a web master likes a page, he (she) recommends it through a link. A SE catches this vote (this feeling), takes it into consideration, then evaluates the page's originality, its relevance, its strength, its PageRank. The famous PageRank. According to what I see everyday, PR still is a 100% active factor. People who write that PR is gone should revisit their copy.

If we figure out the whole picture, and meditate on it, we understand the crucial importance of the linking strategies' quality. We understand that a smart inner and outer linking strategy is essential, between pages of the same site or pages of different conceptually related solar systems.
It's all about quality and strength of the relationships between related concepts, pages.
A SE catches the sparkles' strength that unifies to pages, their relationship's relevance, then it rewards the pointed at page making it rank well in its SERPs (result pages).
Some pages rank really high only based on inner linking, they do not receive any backlink from any external site. This is an overlooked aspect of SEO.

In this web cosmology, what is traffic then? It simply is the stream of "Internauts", who follow the paths created by the linking strategies. We all know that the web process is really launched with traffic; the snowball has to be on its way.

I could give here more practical illustrations of this web representation. However, I'll let you exercise your visualization power and find some applications by yourself.

gracewrites: Spotlight on Sparkle/The Third Planet

Tagged with: animation • design • flash • inspiration • jocelyn

Filed under: Makeup

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